The Challenge

An aviation-focused SaaS company provided maintenance and safety manuals through one-time digital sales. To compete in an evolving market, the company needed to shift to a recurring revenue model.

Laurentian’s Approach

Laurentian researched industry trends and created a transition plan, including financial models, pricing recommendations, and technology options to support a subscription-based system. From three candidates, they identified and implemented Ordway as the optimal platform for managing recurring revenue, billing, renewals, and KPIs.

The Outcome

After a one-year transition, the subscription model gained broad adoption among customers. Within three years, the company achieved sustained double-digit annual growth.